If I could give an overarching theme for 2019, it would be "community impact."   We engaged our community in many ways that year, most notably establishing our sustainability initiatives and hosting a @fridaysforfuture strike in our town. Mckenna and I made a video (again, I'm cringing 🫣), talking about the experience I had with a customer named Joyce, and how it started us on our...

How many times do you need to redo your concrete floor until it's the perfect shade of blue? At Bowfish, the magic number was 3. We had to refinish our floors three times until I felt we got it right. And, you know what? 

And now Bowfish Studios enters the chat. The goal was simple: Make mermaids at the beach. I didn't know what that meant, but I was set on making it happen. As you can see from our first promo photo, it was more of a vibe than a plan. I had the incredible fortune of finding an eager, crazy-talented cofounder in Mckenna Robel to help...

2016 • year fourThis was the year we planted some real roots in our year-round community. We boxed up the store on the boardwalk and moved it into a storage until we could find a space on Asbury Avenue. There was this red brick building that I had fallen in love with near the corner of 10th and the Avenue. Unfortunately, it wasn't available....