And now Bowfish Studios enters the chat. The goal was simple: Make mermaids at the beach. I didn't know what that meant, but I was set on making it happen. As you can see from our first promo photo, it was more of a vibe than a plan.

I had the incredible fortune of finding an eager, crazy-talented cofounder in Mckenna Robel to help solidify the vision, which has been successfully rolled out over several years. I believe the secret to a successful concept is in the details, so regardless of how long it would take, we would make everything original and one-of-a-kind. We went so far as to pattern, cut, and sew in-house our stylists' uniforms; build a one-of-a-kind castle in the studio; and even create a custom, acid-washed floor to look like an ocean.

They say the devil is in the details, and that's true. But, also, the magic is in the teamwork. I feel so lucky to have found Mckenna to collaborate on this concept. Her magic touches are what really make Bowfish Studios the success it is today. 🥲