WHEAT is a Danish children’s clothing and footwear brand founded in 2002 by Charlotte and Peter Galsgaard with a mission to create beautiful, comfortable clothes that let kids play, explore, and move freely, rooted in Scandinavian simplicity and thoughtful design. Inspired by a desire for natural materials over synthetic alternatives, WHEAT prioritizes sustainability at every step, using GOTS‑certified organic cotton, recycled polyester and nylon, Oeko‑Tex Standard 100–certified fabrics, and mulesing‑free merino wool across its ranges. The brand works closely with ethical manufacturers and continually advances initiatives to reduce environmental impact, eliminate harmful substances, and support safe, responsible production. With timeless silhouettes, hand‑drawn prints, and durable construction built for everyday adventures, WHEAT blends mindful practices with enduring style that families love and trust.