Sun Jellies was founded by an English husband and wife duo, Kelly and Nick, in 2012. They were in search of a good rocky beachwear shoe for both Kelly and the children when they discovered the French brand Meduse. Meduse invented colorful jelly shoes during a major leather shortage that happened after WWII. Kelly and Nick were inspired to bring this nostalgic footwear style to the UK, so they started Sun Jellies. They have since expanded into bags, carrying various styles and colorways. Sun Jellies is also a family-oriented brand, with Nick heading the finances, Kelly heading sales and marketing, and their daughter appearing in photoshoots for the brand. Overall, this husband-and-wife duo loves bringing joy to their customers by offering them fun, bright merchandise.