Paige Lauren created her namesake brand after dealing with a frustrating shopping experience. When trying to purchase clothing for her friends' babies, she could never find exactly what she was looking for—simplistic, timeless styles. Today, the brand produces just that, sans anything over-the-top or trendy. In addition to Paige Lauren being women-owned, they also place value on producing merchandise that is both organic and eco-friendly, using materials such as modal and Supima cotton. All Paige Lauren pieces are made in the US, which helps to reduce their carbon footprint.