i scream, you scream, we all scream for savings!

Our Summer Sale Is Happening NOW!!

Enjoy 30% OFF select spring/summer apparel and swim styles.


A SUSTAINABLE STUFF-A-PLUSH EXPERIENCE


A one-of-a-kind, eco-friendly, stuff-a-plush experience located inside Bowfish Kids.

WE WROTE A BOOK

HELLO, OCEAN CITY!


Follow Pip the Sandpiper and her journey through OCNJ to find her Grammy! This book was written, illustrated, and designed in-house by Olivia Margulis.

BABY GIFT BOXES


The perfect new baby gift boxes bundled with love.

Keeping Sustainability In Mind, For Their Future


We are a children's boutique committed to sustainable practices inside and out of our small business. All of the apparel brands we carry are sustainable, and we are working towards 100% sustainable brands.