Taylor Joelle is a children's wear brand that was born in 2008 and inspired by a five-year-old girl who only wanted to wear dresses. Her mother, Jenny, created the company from her basement and continues to make the brand a family business, having her own mother help with design. Her four sons, husband, and daughter Taylor take part in shipping, marketing, and more. Taylor Joelle aims to inspire fun through their pieces. Their sensory dress up play also doubles as everyday clothing, with imagination at the company’s core.