Oopsie Daisy
Heidi, founder of online girl's boutique Oopsie Daisy, became tired of her stressful job as an executive in finance. By assessing both her loves and talents, she decided to purchase the name "Oopsie Daisy." This was a physical store that she cherished, but it was sadly closing its doors for good. Heidi wished to keep the name alive and also sell unique, beautiful children's clothing, just as the physical boutique did. Having a background in finance and IT helped her to launch her online store; however, she was truly passionate about the fashion aspect of her business. She loved dressing her daughters in clothing carried by her boutique and hearing how much others praised their outfits. She calls this the "Oh my!" test and uses it to gauge if she's selling the right merchandise. After more than seven years in business, the Oopsie Daisy team is still just as committed to offering cute and quality clothing for your little girl as day one.
