{"title":"New Arrivals","description":"\u003cp\u003eThe newest and cutest styles for \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.bowfishkids.com\/collections\/girls-clothes\" title=\"Girls Clothes\"\u003egirls\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e, \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.bowfishkids.com\/collections\/boys-2-7y\" title=\"Boys Clothes\"\u003eboys\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e, \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.bowfishkids.com\/collections\/baby-girl-clothing\" title=\"Baby Girl Clothing\"\u003ebaby girls\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e, and \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.bowfishkids.com\/collections\/baby-boys-clothing\" title=\"Baby Boys Clothing\"\u003ebaby boys\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e.\u003c\/p\u003e","products":[{"product_id":"shell-white-chase-sandal-unisex","title":"Chase Shell White Sandal (Unisex)","description":"\u003cdiv class=\"OutlineElement Ltr SCXO151328519 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXO151328519 BCX0\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO151328519 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO151328519 BCX0\"\u003eChase Shell White Sandal\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXO151328519 BCX0\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO151328519 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO151328519 BCX0\"\u003eNative Shoes has believed wholeheartedly in their motto, \"Live lightly\" since the brand's inception in 2009. They strive to create shoes that are comfortable, light-as-air, and better for the environment. In fact, their goal is to be completely life-cycle managed by 2023. They aim to achieve this through their program called the Remix Project, where they recycle their customers’ used Native Shoes and find a way to bring them back into the community. Native Shoes cares about their overall impact on the planet and believes in creating a happier, healthier environment. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXO151328519 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Native Shoes","offers":[{"title":"4","offer_id":40194957246522,"sku":"210000059832","price":34.3,"currency_code":"USD","in_stock":true},{"title":"5","offer_id":40194957279290,"sku":"210000059833","price":34.3,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":40194957312058,"sku":"210000059834","price":34.3,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":40194957344826,"sku":"210000059835","price":34.3,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":40194957377594,"sku":"210000059836","price":34.3,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":40194957410362,"sku":"210000059837","price":34.3,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":40194957443130,"sku":"210000059838","price":34.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/3_942c5561-2d56-4338-91c4-1b2f75256466.jpg?v=1769191072"},{"product_id":"natural-collared-onesie-baby-boy","title":"Natural Collared Onesie (Baby Boy)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMayoral Natural Collared Onesie\u003c\/p\u003e","brand":"Snug","offers":[{"title":"3-6m","offer_id":40743451721786,"sku":"210000071002","price":52.0,"currency_code":"USD","in_stock":false},{"title":"6-9m","offer_id":40743451754554,"sku":"210000071003","price":52.0,"currency_code":"USD","in_stock":true},{"title":"9-12m","offer_id":40743451787322,"sku":"210000071004","price":12.0,"currency_code":"USD","in_stock":false},{"title":"12-18m","offer_id":40743451820090,"sku":"210000071005","price":12.0,"currency_code":"USD","in_stock":false},{"title":"18-24m","offer_id":40743451852858,"sku":"210000071006","price":12.0,"currency_code":"USD","in_stock":false},{"title":"0-3m","offer_id":41451538513978,"sku":"210000083185","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/3_83eedd17-de79-4134-8d80-c5ea45920609.jpg?v=1737057346"},{"product_id":"ry-bandz-knot-headband","title":"Ry-Bandz Knot Headband (Baby Girl)","description":"\u003cp\u003eYour new favorite solid headband for baby girl! These headbands from Ry-Bandz are adjustable, so soft, and a perfect match for every outfit. These colors can only be found at Bowfish Kids in OCNJ!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeant for ages 0-24m\u003c\/li\u003e\n\u003cli\u003eHandmade\u003c\/li\u003e\n\u003cli\u003eAdjustable\u003c\/li\u003e\n\u003cli\u003eMachine Washable\u003c\/li\u003e\n\u003cli\u003eLocally made in NJ\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ry-Bandz","offers":[{"title":"Mocha","offer_id":40976653385786,"sku":"210000077513","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":40976653418554,"sku":"210000077514","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":40976653451322,"sku":"210000077515","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Baby Pink","offer_id":40976653484090,"sku":"210000077516","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Mustard","offer_id":40976653516858,"sku":"210000077517","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Gold","offer_id":40976653549626,"sku":"210000077518","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose","offer_id":40976653582394,"sku":"210000077519","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":40976653615162,"sku":"210000077520","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Baby Blue","offer_id":40976653647930,"sku":"210000077521","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":40976653680698,"sku":"210000077522","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Burgundy","offer_id":40976653713466,"sku":"210000077523","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Fuchsia","offer_id":40976653746234,"sku":"210000077524","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Rose Gold","offer_id":40976653779002,"sku":"210000077525","price":16.0,"currency_code":"USD","in_stock":false},{"title":"Hot Pink","offer_id":41454867087418,"sku":"210000083391","price":16.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":41454867120186,"sku":"210000083397","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Denim Blue","offer_id":41454867218490,"sku":"210000083393","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Ruby Red","offer_id":41454867284026,"sku":"210000083394","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Light Pink","offer_id":41454867316794,"sku":"210000083396","price":16.0,"currency_code":"USD","in_stock":false},{"title":"Terracotta","offer_id":41454867349562,"sku":"210000083392","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Seafoam","offer_id":41454867382330,"sku":"210000083395","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Sage Green","offer_id":41454883274810,"sku":"210000083398","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/1_e6142257-c787-40f0-a986-0783bc48e613.jpg?v=1755628241"},{"product_id":"pink-ocnj-baby-gift-box-baby-girl-0-3m","title":"Pink OCNJ Baby Gift Box (Baby Girl)","description":"\u003cp\u003e\u003cstrong\u003eRetail Value: $96\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePriced at $10 off when you buy the bundle, our BRAND NEW baby gift boxes make the perfect gift for any new baby! This OCNJ Baby Gift Box is just what your Ocean City loving parents need.\u003c\/p\u003e\n\u003cp\u003eBoxes include\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePink OCNJ Baby Onesie 2026 0-6m ($29 retail value)\u003c\/li\u003e\n\u003cli\u003eHello, Ocean City! Book ($16.95 retail value)\u003c\/li\u003e\n\u003cli\u003ePretty Pink Sweet Tooth Teething Toy ($18 retail value)\u003c\/li\u003e\n\u003cli\u003eSeagull Plush ($28 retail value)\u003c\/li\u003e\n\u003cli\u003eWelcome Little One Card in Pink ($6 retail value)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bowfish Kids","offers":[{"title":"Default Title","offer_id":41038009237562,"sku":"210000077961","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/3_a6b6212c-81ca-42a5-b66b-7df966428d76.jpg?v=1759863683"},{"product_id":"grey-ocnj-baby-gift-box-baby-unisex-0-6m","title":"Neutral OCNJ Baby Gift Box (Baby Unisex)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRetail Value: $96\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePriced at $10 off when you buy the bundle, our BRAND NEW baby gift boxes make the perfect gift for any new baby! This OCNJ Baby Gift Box is just what your Ocean City loving parents need.\u003c\/p\u003e\n\u003cp\u003eBoxes include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrey OCNJ Baby Onesie 2026 0-6m ($29 Retail Value)\u003c\/li\u003e\n\u003cli\u003eHello, Ocean City! Book ($16.95 Retail Value)\u003c\/li\u003e\n\u003cli\u003eYummy Yellow Sweet Tooth Teething Toy ($18 Retail Value)\u003c\/li\u003e\n\u003cli\u003eSeagull Plush ($28 Retail Value)\u003c\/li\u003e\n\u003cli\u003eWelcome Little One Card in Grey ($6 Retail Value)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Bowfish Kids","offers":[{"title":"Default Title","offer_id":41038011301946,"sku":"210000077964","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/1_7a7dba56-54a3-4faf-a356-43a293c6af70.jpg?v=1759863651"},{"product_id":"blue-ocnj-baby-gift-box-baby-unisex-0-6m","title":"Blue OCNJ Baby Gift Box (Baby Boy)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRetail Value: $103\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis thoughtfully curated Ocean City, New Jersey baby box makes the sweetest gift for an expectant mother or new baby. \u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eBlue OCNJ Baby Onesie 2026 (0-6m) ($29 retail value)\u003c\/li\u003e\n\u003cli\u003eHello, Ocean City! Book \u003cmeta charset=\"utf-8\"\u003e($17 retail value)\u003c\/li\u003e\n\u003cli\u003eMagical Mint Sweet Tooth Teething Toy \u003cmeta charset=\"utf-8\"\u003e($18 retail value)\u003c\/li\u003e\n\u003cli\u003eSeagull Plush \u003cmeta charset=\"utf-8\"\u003e($28 retail value)\u003c\/li\u003e\n\u003cli\u003eWelcome Little One Card in Blue \u003cmeta charset=\"utf-8\"\u003e($6 retail value)\u003c\/li\u003e\n\u003cli\u003eBowfish Gift Box ($5 retail value)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bowfish Kids","offers":[{"title":"Default Title","offer_id":41038011662394,"sku":"210000077965","price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/2_cbb52027-78d4-4a24-9246-f0c868ace7cb.jpg?v=1759863283"},{"product_id":"pink-baby-gift-box-baby-girl-0-3m","title":"Pink Baby Gift Box (Baby Girl)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRetail Value: $113\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis thoughtfully curated baby box makes the sweetest gift for an expectant mother or new baby.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e0-3 Month Magnetic Me Pink Stripe Organic Footie ($40 Retail Value)\u003c\/li\u003e\n\u003cli\u003eCuddle+Kind Blush Honey Bear ($42 Retail Value)\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLove You Baby Indestructibles Book ($5.95 Retail Value)\u003c\/li\u003e\n\u003cli\u003eBella Tunno Small Town Girl Teether ($14 Retail Value)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWelcome Little One Card in Pink ($6 Retail Value)\u003c\/li\u003e\n\u003cli\u003eBowfish Gift Box ($5 Retail Value)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bowfish Kids","offers":[{"title":"Default Title","offer_id":41038012678202,"sku":"210000077966","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/IMG_2839.jpg?v=1760033078"},{"product_id":"grey-baby-gift-box-baby-unisex-0-3m","title":"Neutral Baby Gift Box (Baby Unisex)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRetail Value: $113\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis thoughtfully curated baby box makes the sweetest gift for an expectant mother or new baby.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e0-3 Month Magnetic Me Pin Dot Cream Organic Footie \u003cmeta charset=\"utf-8\"\u003e(\u003cmeta charset=\"utf-8\"\u003e$40 Retail Value)\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eCuddle+Kind Honey Bear ($42 Retail Value)\u003c\/li\u003e\n\u003cli\u003eBella Tunno Lucky Duck Happy Teether (\u003cmeta charset=\"utf-8\"\u003e$14 Retail Value)\u003c\/li\u003e\n\u003cli\u003eWelcome Baby Indestructibles Book ($6 Retail Value)\u003c\/li\u003e\n\u003cli\u003eWelcome Little One Card in Neutral ($6 Retail Value)\u003c\/li\u003e\n\u003cli\u003eBowfish Gift Box ($5 Retail Value)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bowfish Kids","offers":[{"title":"Default Title","offer_id":41038013530170,"sku":"210000077967","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/IMG_2841.jpg?v=1760032618"},{"product_id":"blue-baby-gift-box-baby-boy-0-3m","title":"Blue Baby Gift Box (Baby Boy)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRetail Value: $113\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis thoughtfully curated baby box makes the sweetest gift for an expectant mother or new 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Many pieces are part of Mayoral’s #\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003eEcofriends\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003einitiative, meaning they are crafted from\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003eorganic, sustainable, and recycled materials\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003ewith reduced plastic elements and eco‑aware production processes, reflecting the brand’s commitment to responsible fashion from day one. 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Part of a brand founded in Málaga in 1941 and trusted worldwide for children’s fashion, the Newborn collection blends timeless European style with soft, thoughtful fabrics and practical details for delicate baby skin. Many pieces are part of Mayoral’s #\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003eEcofriends\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003einitiative, meaning they are crafted from\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003eorganic, sustainable, and recycled materials\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" class=\"TextRun SCXO190969217 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXO190969217 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003ewith reduced plastic elements and eco‑aware production processes, reflecting the brand’s commitment to responsible fashion from day one. Designed for comfort, gentle wear, and everyday ease, Mayoral Newborn dresses your baby in pieces that celebrate those first precious days with care for both little ones and the planet. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXO190969217 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Mayoral NB","offers":[{"title":"NB","offer_id":41102269907002,"sku":"210000078359","price":46.0,"currency_code":"USD","in_stock":true},{"title":"0-3m","offer_id":41102269939770,"sku":"210000078360","price":46.0,"currency_code":"USD","in_stock":false},{"title":"3-6m","offer_id":41102269972538,"sku":"210000078361","price":46.0,"currency_code":"USD","in_stock":false},{"title":"6-9m","offer_id":41102270005306,"sku":"210000078362","price":46.0,"currency_code":"USD","in_stock":false},{"title":"9-12m","offer_id":41102270038074,"sku":"210000078363","price":46.0,"currency_code":"USD","in_stock":true},{"title":"12-18m","offer_id":41102270070842,"sku":"210000078364","price":46.0,"currency_code":"USD","in_stock":false},{"title":"18-24m","offer_id":41102270103610,"sku":"210000078365","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/files\/NauticPoloShortSet_BabyBoy_1.jpg?v=1767983169"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0283\/4682\/collections\/IMG_0105_82a0018c-7fee-4d6d-96b6-ea1c2db753c7.jpg?v=1769712552","url":"https:\/\/www.bowfishkids.com\/collections\/new-arrivals.oembed?page=22","provider":"Bowfish Kids","version":"1.0","type":"link"}